Welcome to the Rider's Digest blog, where we share behind-the-scenes updates on Horse and what it's really like to build an indie browser from scratch.
Hello Riders, Well, we did it! Horse won at the Golden Kitty Awards. We're still wrapping our heads around it. Pascal has been named Product Hunt's Maker of the Year, and Horse took silver in the Bootstrapped & Small Teams category.
To celebrate his win, Pascal gave a live AMA on Product Hunt. Thank you to everyone who joined and said hello!
When Pascal started building Horse Browser, people told him he was crazy. "Why are you building a browser from scratch? Just make a simple niche product like an ADHD to-do list." But Pascal had spent 20+ years as a coder with ADHD, trying every productivity tool and hack, and none of them solved the real problem: browsers weren't designed for brains that think in webs instead of straight lines.
Two years later, Horse Browser has thousands of users, a psychotherapist recommending it to clients, and now a Golden Kitty Award sitting on the desk next to a GameBoy.
Why This Matters
This award isn't just about recognition. It's validation that a different approach to browsing — one that works with ADHD and neurodivergent minds instead of against them — resonates with real people. Horse Browser doesn't block distractions or limit tabs. It replaces the entire concept of tabs with Trails, so your thinking stays visible and your path back is always there.
That's a hard thing to explain in a headline. But thousands of users and a Golden Kitty help.
What's Next
We're just getting started. Horse Browser is built by two people — Pascal and Eleanor — from a small apartment in Lisbon. No venture capital. No growth team. Just an indie browser that finally makes the internet feel calm.
Thank you to everyone who voted for Horse and supported Pascal. Thank you for seeing something different in Horse, taking a chance on a tiny, unknown browser, and following us along the Trail.
Catch you on the Trail,
Pascal & Eleanor
