View the numbers
Horse is an Open Startup, this means the metrics are shared publicly. We do this to be transparent and hopefully inspire others to build their own businesses too. The app itself is fully private, Horse is made in the 🇪🇺 European Union and therefore doesn't collect any telemetry, these statistics are based on update checks and license checks the servers receive.
Revenue¹
1This graph shows the monthly revenue, which is the sum of all incoming payments.
2The goal is to reach $10k per month in 2024.
Conversion¹
1Horse has no free trial or free tier. Conversion is calculated by dividing the number of unique website visitors by the number of purchases.
2Pieter Levels recommends a 0.2% conversion rate for independent startups using this very metric.
Visitors¹
1This graph shows the number of visitors per month on the website.
2The goal is to reach 25,000 visitors, as this would roughly translate to the monthly revenue goal.
Total Riders¹
1This graph shows the number of riders who have an active license for Horse.
2The goal is to reach 1,000 riders, as this is a 10x from the last 100 goal.
Top Riders¹
1This graph shows the top 25 riders per month, based on the number of days they've ridden.
2The goal is for all of the top 25 to ride at least 31 days. This is a user experience goal.
