View the numbers

Horse Browser is an Open Startup, this means the metrics are shared publicly. We do this to be transparent and hopefully inspire others to build their own businesses too. The app itself is fully private, Horse Browser is made in the 🇪🇺 European Union and therefore doesn't collect any telemetry, these statistics are based on update checks and license checks the servers receive.


1This graph shows the monthly revenue, which is the sum of all incoming payments.

2The goal is to reach $10k per month in 2024.


1Horse has no free trial or free tier. Conversion is calculated by dividing the number of unique website visitors by the number of purchases.

2Pieter Levels recommends a 0.2% conversion rate for independent startups using this very metric.


1This graph shows the number of visitors per month on the website.

2The goal is to reach 25,000 visitors, as this would roughly translate to the monthly revenue goal.

Total Riders¹

1This graph shows the number of riders who have an active license for Horse.

2The goal is to reach 1,000 riders, as this is a 10x from the last 100 goal.

Top Riders¹

1This graph shows the top 25 riders per month, based on the number of days they've ridden.

2The goal is for all of the top 25 to ride at least 31 days. This is a user experience goal.

Get on the Horse

The internet browser that's designed for research. Organise notes and websites into projects, have all your work in one place, and get more done.

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Japanese TeasGoogle Search
Green TeaWikipedia
Matcha TeaWikipedia
Sencha TeaWikipedia


Sencha Tea

Sencha (煎茶) is a type of Japanese ryokucha (緑茶, green tea) which is prepared by infusing the processed whole tea leaves in hot water. This is as opposed to matcha (抹茶), powdered Japanese green tea, where the green tea powder is mixed with hot water and therefore the leaf itself is included in the beverage. Sencha is the most popular tea in Japan. It represents about 80 percent of the tea produced in Japan.

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Turn your Browser into the ultimate Research system.

You don't need a todo list, or a notes app. Your browser can do these things. But it should be more integrated than simply loading a website. This is where Horse Browser comes in, with built-in productivity features that make your browser a powerful tool.

More Resources

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Pascal and Elly at Disneysea Tokyo
About us

Hello! We're Elly and Pascal. Thank you for supporting our little indie browser. Read on for the personal Trails® that brought us to where we are today.

Pascal and Elly at Disneysea Tokyo