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Pascal and Eleanor here. Two people in the 🇪🇺 European Union building the browser we desperately needed. No investors, funded entirely by users who need it too.

This is our Open Startup story. We share our metrics publicly because you deserve to know the health of the product you rely on.

Every number below represents someone like us who found a better way to browse. The honest journey of building something that serves people who think differently. For those curious about the ADHD connection, Pascal wrote about it here.

Last updated: less than a minute ago

Monthly Recurring Revenue

Our monthly recurring revenue from active subscriptions. This is what keeps the lights on and the development moving forward.

¹Servers, tools, and the essentials to keep Horse Browser running smoothly.

²Where we can focus full-time on making Horse Browser better for you.

³We slashed our prices; revenue and user numbers went through the roof. Commentators were right all along.

⁴Introduced 7-day free trials for new users.

⁵We changed from "The Organised Browser" to "The Browser for ADHD" after speaking to customers and internal reflection.

Trial Conversion Rate

The percentage of trial users who loved Horse Browser enough to become paying customers. We're grateful for every single one.

¹Most indie products of our friends see ~10% conversion.

²We slashed our prices; revenue and user numbers went through the roof. Commentators were right all along.

³Introduced 7-day free trials for new users.

⁴We changed from "The Organised Browser" to "The Browser for ADHD" after speaking to customers and internal reflection.

Signup Rate

The percentage of visitors who start their Horse Browser journey, either through a trial or direct purchase. Higher is better, but quality matters too.

¹Our sweet spot for attracting the right users who need what we're building.

²We slashed our prices; revenue and user numbers went through the roof. Commentators were right all along.

³Introduced 7-day free trials for new users.

⁴We changed from "The Organised Browser" to "The Browser for ADHD" after speaking to customers and internal reflection.

Website Visitors

People discovering Horse Browser each month.

¹We slashed our prices; revenue and user numbers went through the roof. Commentators were right all along.

²Introduced 7-day free trials for new users.

³We changed from "The Organised Browser" to "The Browser for ADHD" after speaking to customers and internal reflection.

Get on the Horse Browser

The internet browser that's designed for research. Organise notes and websites into projects, have all your work in one place, and get more done.

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Then $60/year

Japanese TeasGoogle Search

Green TeaWikipedia

Matcha TeaWikipedia

Sencha TeaWikipedia

Wikipedia

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Wikipedia, the free encyclopedia

Sencha

From Wikipedia, the free encyclopedia

Sencha tea leaves and brewed tea

Sencha (Japanese: 煎茶) is a type of Japanese ryokucha (緑茶, green tea) which is prepared by infusing the processed whole tea leaves in hot water. This is as opposed to matcha (抹茶), powdered Japanese green tea, where the green tea powder is mixed with hot water and therefore the leaf itself is included in the beverage.

Contents

History
Production
Grades

History

Sencha was first created in Japan in the 18th century by Nagatani Soen, a tea farmer from Uji, Kyoto. The process developed by Nagatani, which involved steaming, rolling, and drying the tea leaves, resulted in a tea that was more stable and maintained its quality during transportation. This innovation revolutionized the Japanese tea industry, replacing the previously common offering of matcha.

Production

After harvesting the leaves are steamed for about 15-45 seconds to prevent oxidization of the leaves. This step creates the characteristic flavor of Japanese green tea by deactivating the enzymes that are responsible for oxidation. The leaves are then cooled and dried in a bamboo tray by air, and then are shaped by pressing and rolling into the characteristic needle shape.

Grades

Sencha comes in different grades, depending on the quality and the parts of the tea plant used:

Shincha: First harvest of the year, has a fresh, grassy flavor and higher caffeine content.
Gyokuro: Premium grade shaded green tea, with a sweeter, more umami taste than regular sencha.
Asamushi: Lightly steamed sencha, with a more fragrant, lighter taste.
Chumushi: Medium-steamed sencha, balancing aroma and flavor.
Fukamushi: Deeply steamed sencha, with a stronger flavor and less bitterness.

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More Resources

We have many more writings and resources to share with you! Dive into our collection of articles, guides, and tips.

About us

Hello! We're Elly and Pascal. Thank you for supporting our little indie browser. Read on for the personal Trails that brought us to where we are today.