View the numbers
Horse Browser is an Open Startup, this means the metrics are shared publicly. I do this to be transparent and hopefully inspire others to build their own businesses too. The app itself is fully private, Horse Browser is made in the 🇪🇺 European Union and therefore doesn't collect any telemetry, these statistics are based on update checks and license checks the servers receive.
Monthly Return Revenue
This graph shows the total monthly return revenue from Subscriptions.
Monthly Revenue
This graph shows the total monthly revenue from both Subscriptions and One-time Purchases.
Conversion¹
1Since Horse has no free trial or free tier, 'conversion' here is calculated using (Visitors / First-time Purchase).⤴
Visitors
This graph shows the number of visitors per month.
Total Riders
This graph shows the number of riders who have an active license for Horse.
Active Riders
This graph shows the number of active riders per month. A rider is considered active if they've ridden at least once in the month.
Top 10 Riders
| Rank | Rider ID | Total Days |
|---|---|---|
| #1 | Olive Running Horse | 343 |
| #2 | Brown Piaffing Clydesdale | 324 |
| #3 | Purple Prancing Shank | 313 |
| #4 | Blue Bending Colt | 300 |
| #5 | Tomato Stampeding Shank | 241 |
| #6 | Tomato Stampeding Eventing | 233 |
| #7 | Amaranth Vaulting Lasso | 212 |
| #8 | Sapphire Roaming Branding | 189 |
| #9 | Teal Saddling Lasso | 182 |
| #10 | Bronze Galloping Herding | 178 |
This table shows the top 10 riders of all time, based on the number of days they've ridden. Rider IDs are anonymized.
Top 25 Riders per Month
This graph shows the top 25 riders per month, based on the number of days they've ridden. The color of the dot is based on the anonymous Rider ID.