View the numbers

Horse Browser is an Open Startup, this means the metrics are shared publicly. I do this to be transparent and hopefully inspire others to build their own businesses too. The app itself is fully private, Horse Browser is made in the 🇪🇺 European Union and therefore doesn't collect any telemetry, these statistics are based on update checks and license checks the servers receive.

Monthly Return Revenue

This graph shows the total monthly return revenue from Subscriptions.

Monthly Revenue

This graph shows the total monthly revenue from both Subscriptions and One-time Purchases.

Conversion¹

1Since Horse has no free trial or free tier, 'conversion' here is calculated using (Visitors / First-time Purchase).

Visitors

This graph shows the number of visitors per month.

Total Riders

This graph shows the number of riders who have an active license for Horse.

Active Riders

This graph shows the number of active riders per month. A rider is considered active if they've ridden at least once in the month.

Top 10 Riders
RankRider IDTotal Days
#1Olive Running Horse285
#2Brown Piaffing Clydesdale266
#3Purple Prancing Shank261
#4Blue Bending Colt241
#5Tomato Stampeding Eventing222
#6Tomato Stampeding Shank203
#7Bronze Galloping Herding178
#8Amaranth Vaulting Lasso165
#9Sapphire Roaming Branding150
#10Apricot Wrestling Mare133

This table shows the top 10 riders of all time, based on the number of days they've ridden. Rider IDs are anonymized.

Top 25 Riders per Month

This graph shows the top 25 riders per month, based on the number of days they've ridden. The color of the dot is based on the anonymous Rider ID.