Indie Startup
Our goal is to run an independent startup funded entirely by our users. We share our metrics publicly because you deserve to know the health of the product you rely on.
Every number below represents someone like us who found a better way to browse. Building something that serves people who think differently, instead of what investors want us to build.
Yours on the trails,
Pascal and Eleanor
Last updated: less than a minute ago
Monthly Recurring Revenue
Our monthly recurring revenue from active subscriptions. This is what keeps the lights on and the development moving forward.
Servers, tools, app signing, accounting, all the essentials to keep Horse running.
Profitable At this point we can focus full-time on making Horse better for you.
We slashed our prices; revenue and user numbers went through the roof. Commentators were right all along.
Introduced free trials for new users.
We changed from "The Browser for Research" to "The Browser for ADHD" after speaking to customers and internal reflection.
Removed free trials for new users.
Trial Conversion Rate
The percentage of trial users who loved Horse Browser enough to become paying customers. We're grateful for every single one.
Most indie products of our friends see ~10% conversion.
We slashed our prices; revenue and user numbers went through the roof. Commentators were right all along.
Introduced free trials for new users.
We changed from "The Browser for Research" to "The Browser for ADHD" after speaking to customers and internal reflection.
Removed free trials for new users.
Signup Rate
The percentage of visitors who start their Horse Browser journey, either through a trial or direct purchase. Higher is better, but quality matters too.
Being above this means we are attracting users who need what we're building.
We slashed our prices; revenue and user numbers went through the roof. Commentators were right all along.
Introduced free trials for new users.
We changed from "The Browser for Research" to "The Browser for ADHD" after speaking to customers and internal reflection.
Removed free trials for new users.
Website Visitors
People discovering Horse Browser each month.
We slashed our prices; revenue and user numbers went through the roof. Commentators were right all along.
Introduced free trials for new users.
We changed from "The Browser for Research" to "The Browser for ADHD" after speaking to customers and internal reflection.
Removed free trials for new users.
