Horse is an Open Startup, this means the metrics are shared publicly. We do this to be transparent and hopefully inspire others to build their own businesses too. The app itself is fully private, Horse is made in 🇺 European Union and therefore doesn't collect any telemetry, these statistics are based on update checks and license checks the servers receive.
Last updated: less than a minute agoThis graph shows the monthly return revenue (MRR). We use the same formula used by Stripe. It is purely active subscriptions.
¹To break even on our running server and infrastructure costs, we need to reach $500 per month.
²This would provide a $1k salary each for Elly and Pascal.
³This allows hiring engineering help so Pascal can focus on the user experience instead of adblock issues.
⁴To comfortably maintain our own build pipeline with Chrome Extension Support.
This graph shows the monthly revenue, which is the sum of all incoming payments.
Horse has no free trial or free tier. Conversion is calculated by dividing the number of unique website visitors by the number of purchases.
¹Pieter Levels recommends a 0.2% conversion rate for independent startups using this very metric.
²In October 2024, Pascal determined 0.2% only works for websites with great pSEO. He significantly lowered the price of Horse with a new goal of 1%.
This graph shows the number of visitors per month on the website.
This graph shows the number of riders who have an active license for Horse.
The internet browser that's designed for research. Organise notes and websites into projects, have all your work in one place, and get more done.
Occasional updates on how things are going, new features, and tips and tricks for Horse, directly to your inbox.
You don't need a todo list, or a notes app. Your browser can do these things. But it should be more integrated than simply loading a website. This is where Horse comes in, with built-in productivity features that make your browser a powerful tool.
We have many more writings and resources to share with you! Dive into our collection of articles, guides, and tips.
Hello! We're Elly and Pascal. Thank you for supporting our little indie browser. Read on for the personal Trails® that brought us to where we are today.
