Indie Startup
Our goal is to run an independent startup funded entirely by our users. We share our metrics publicly because you deserve to know the health of the product you rely on.
Every number below represents someone like us who found a better way to browse. Building something that serves people who think differently, instead of what investors want us to build.
Yours on the trails,
Pascal and Eleanor
Last updated: less than a minute ago
Monthly Recurring Revenue (MRR)
This shows if we can keep Horse running without selling out. We're past covering costs and approaching full independence.
$500/month keeps servers running and occasional updates.
At $2500/month we can keep updates flowing and work on Horse full-time.
We found our target market, creating consistent signups.
Monthly Churn Rate
Lower is better. This shows Horse works – people who try it, keep it. No tricks, just a browser that fits.
Being under 8% means your app can survive.
We found our target market, creating consistent signups.
Visitor Conversion Rate
When people with ADHD find Horse, they get it immediately. This shows we're finding our people.
Most Indie SaaS products convert 0.2% of visitors without free trials.
We found our target market, creating consistent signups.
Monthly Website Traffic
No ads, no tracking, just people telling people about a browser that actually works for ADHD brains.
A number around here would give us happy growth. We're working on SEO.
We found our target market, creating consistent signups.
